Peter England has launched accessories in Footwear, Belts, Eye wear, etc under the brand name – Elite. Elite was launched in India’s favorite retail city – Bengalooru, just last week. Peter England has always been the mid-priced brand and upon expansion the company doesn’t mind spinning of Elite as an independent brand. Elite is expected to bring in 10% of the revenues for Peter England.
In the next 3 years Peter England plans to launch 10 flagship stores with the first one already open for business in Bangalore. Peter England is currently a mens wear. It plans to venture into Womens wear and kids wear as well and then roll out Peter England family stores.