Swiss watch major, Swatch which is already in the Indian market is all set to launch the Hamilton and Leon Hatot brands in the Indian retail market. Hamilton is a mid-range brand while Leon Hatot is a premium brand luxury watch.
Hamilton used to be an American brand which swatch acquired. These watches are already available in select stores India and are priced between Rs 25,000 to Rs 80,000, with Rs 35,000 being the average price. Hamilton has two basic collections,
- American Khaki – Military timepieces
- American Classic – Inspired by Hollywood
Swatch is trying to retail these watches through Premium Lifestyle retailers such as Just in Vogue in India.