Espirit see a huge potential in the Indian Lingerie market. It plans to launch exclusive body wear outlets starting from Delhi. They plan to start with Tier-I cities and then expand into Tier-II cities.
Ms Manjula Tiwari, Brand Head, said
The target this financial year is to take both body wear and kidswear to atleast 8 Espirit stores. Next year the company plans to add 20 more stores.
The Lingerie market in India lacks good quality products, options in terms of sizes, shapes and fits. The Indian women have been long denied the international quality lingerie. Espirit will bridge this gap and make the smart Indian ladies more comfortable and confident with Push-Ups 😉