Jewellery Retailers Riding the Festival Boom

It’s festival time in India and a payback time for corporate India to its employees, vendors and business associates. Organized Retailing has changed the nature of payback in corporate India this time. From Gift Vouchers to Jewellery, retailers are flush with orders.

Gold coin has been the favorite corporate gift item. However, the trend is now shifting towards Diamond jewellery which has witnessed a growth of 50% this year. Gitanjali group is expecting a business of Rs 10 crore this Diwali from Corporate giftings. Their are corporates who are BUYING Diamond gidt sets valued at Rs 300,000.

Orra and Adora are doing brisk business in the gold pendant segment priced in the range of Rs 2,000 to Rs 5,000. Pendants with spiritual value are very popular. Titan’s Tanishq said that Rs 500 gift voucher was the fastest selling until now.

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