Marriage – Vivah is the biggest lifetime event and ceremony in the life of every Indian. This market is a expected to be a $6 Billion market, largely disfragmented.
Kishore Biyani promoted Pantaloon Retail India Ltd is planning to establish a shop-in-shop under the brand name “Vivah” in every Big Bazaar retail outlet in the country. Mr. Rajan Malhotra, CEO Big Bazaar said,
Being mass retailer this is an opportunity for us. There are already a lot of very small brands for the marriage market and we will be the first organised retailer to get into the business. We will arrange for everything except Bridal Wear.
The group has several ventures which have a great synergy to cater to this market. For example Future Money can provide financing and also offer the newly wed couple solutions to decorate their Home; the group also has tied up with Cleartrip.com which can offer honeymoon packages. The goal of “Vivah” is to provide products ranging from gifting to rituals. They also plan to provide related services such as arranging marriage halls, hiring decorators, etc.
Omaxe will launch a wedding mall in Delhi / NCR and will be a perfect location for exclusive Vivah store.