Aditya Birla Retailing has ambitious plans for the smart and hardworking Indian youth. Last week we had reported their introduction of Lp a sub-brand of popular Louis Phillipe brand. Now its time for Allen Solly and Van Heusen.
Allen Solly Young will be unveiled very soon and will retail through big stores in Delhi, Mumbai and Bangalore. Similarly, Van heusen’s “V” will now retail leisure wear for youngsters. V will be the fashion brand and will have approximately 10 stores in a year.
Mr. Ashish Dixit, President, Madura Garments, said,
We are seriously looking at youth and women as a business. There is a good market for lifestyle dressing and we forsee significant growth by addressing the youth market.
Allen Solly, Van Heusen and Loui Phillipe are part of the MG Lifestyle segment of Aditya Birla Nuvo.