Indian retailers have found out what the Women want and hence they are creating dedicated spaces to woo the Lady shopper. “W” Womens Wear brand was the first one to enter this vertical in 2002. Currently it has 40 stores and is growing strongly. It plans to double the number of stores by end of 2010.
The demand for comfortable stylish yet affordable women’s wear is on the rise. Today’s woman needs a wardrobe that’s stylish, international and yet suits her needs. Brands such as Reebok Women, Miss Players and Van Heusen Women are trying to befriend women while Provogue Lifestyle is also conceptualizing the launch of women only stores. Thus the success of Women only stores is witnessed in the Indian retail market.
Now we also studied on why Eva Mall promoted by Bangalore based Prestige group converted it from Women & Kids only mall to Neutral brand. The concept of niche mall was ahead of its time and there was simply not enough market for it. Adding to Eva Malls failure was the fact that it did not have a strong anchor tenant to pull only the women into the mall.