VF Arvind Brands’ Wrangler just a while ago announced the launch of trendy line of jeans for women – Wrangler Girl. This brand will retain the original design but will add a twist for the modern Indian girls with vintage jeans with satin trims, lurex detailing on tees and embroidered denim shirts.
The company has roped in upcoming Bollywood actress Jiah Khan as its brand ambassador. Mr. Aidan, President VF Brands Asia-Pac said,
India is a very important market for VF corporation. With the launch of Wrangler Girl the intent is to communicate with the Indian girl consumer who knows exactly what she wants both in terms of fashion and style.
VF Arvind Brands must advertise and try to get feedback from Social Networks such as SunsilkGangofGirls which are the best hang out places for Indian girls.