After Malls and Corporate Campuses, Coffee shop chain Barista – now owned and operated by Italian company Lavazza is planning to setup outlets in Star Hotels across India. The photo on your left is being shot in Barista outlet at Hotel Leela Palace, Bangalore.
Rini Dutta, VP of Marketing said,
We are open to tie up with more malls, corporate offices and star hotels. The plan is to have Barista Espresso Bars in reputed and popular star hotels. We also plan to expand in tier-II cities in India.
The Barista chain now consists of 170 Espresso bars and 9 premium creme outlets. The thrust in Tier-II cities comes because of higher disposable income and the passion to live quality life. In most cities it has become a hang-out place for college students and also for guys’n’gals on date. Cafe Coffee Day, Barista’s competitor is already present in Tier-II and Tier-III Indian cities.