Indian Fashion design industry is likely to touch Rs 750 crore by 2012. It accounts for just 0.2% of the international industry’s net worth. Indian designer wear market commands a category engagement of 66% for male customers and 58% for female customers. The category engagement in western designer wear is 5%.
To cash in on this boom, leading Indian designers have tied up with various retailers in India. Raghavendra Rathore has tied up with Shopper’s Stop. Anita Dongre with Pantaloon Retail India Ltd.
Rohit Bal with Metro Shoes and Linen Club. Sabyasachi Mukherjee with lethargic Bombay Dyeing group. Manish Arora with Reebok India. After these tie-ups they are now eyeing the established brands and private labels in Lifestyle segment.