Kishore Biyani promoted KB fair Price stores will depend on Future Group’s Private labels to build its business. Future group boasts of brands such as tasty Treat, Fresh & Pure and Koryo [consumer durables]. Mr. Saurabh Chadha, Head of KB’s Fair Price Shop said,
Our vision is to make our own brands more prominent at our stores. Going forward, 60% of the brands would be our own. These brands would be sold at 5-15% discount to the prices in Big / Food Bazaar.
KBs Fair Price shops will directly compete with Kirana stores. Unlike Food Bazaar, these stores will stock only non perishable essential items ranging from food to apparels.
Mr. Chadha further added that,
We have commodity trading and do the sourcing and backward integration for retail formats through the staples division of Pantaloon Food Products. This same company involved in commodity will provide the business intelligence and expertise as and when Pantaloon Retail India Ltd enters cash-carry format.