Reliance Private Labels in Bata ?

We have reliably learnt from insiders that Reliance Footwear which launched its first footwear store in Nov-2007, is all set to sell all its Private Labels in Bata stores. According to the deal, Reliance Retail will get access to 1,200 Bata stores which are spread in every corner of the country.

Reliance will sell its private label footwear brands to Bata, which include Mancini for Men, Viviana for women, Pittar Patter for infants, Monza for sportswear and Tosca for ladies party wear.

Reliance Footprint is targetting a market share of 10% of the Rs 15,000 crore footwear market in India.

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