The Indian Consumer market was extremely buoyant in the year 2007 as evident from Holiday season sales. We now have exclusive numbers on the consumer durables sales. The consumer durables market witnessed a growth of 22%. At the end of 2007 it had touched Rs 20,425 crore.
Microwave Ovens saw the highest growth rate at 38% followed by Washing Machines at 17%. The market for Refrigerators grew 13.3% and Color Television by 11.4%.
The sales of Plasma TVs are growing at a faster rate compared to conventional CTVs. Similarly, sales of Fully Automatic washing machine is growing faster than the semi-automatic and frost-free refrigerators are being sold at a faster rate than conventional cooling products.