Godrej TV in Living Room ?

Godrej TVIn the silicon valley its a fight between Apple Inc and Microsoft to get a slot in your living room through IPTV. However in India, consumer durables company Godrej which entered your kitchen [Refrigerator, Microwave Ovens], bed-room[A/C], bathroom[Washing Machine] now wants to be present in your Living Room – Plasma and Color Television.

Mr. George Menezes COO Appliances Division said,

We are closely evaluating the possibility of entering the television segment both in the premium and mass market segment. Being a home grown company we want to design technology for the Indian market.

Godrej spends just 5% on R&D and the pie should be distributed to all the verticals of consumer durables making it impossible to launch a world class TV on its own. Our analyst adds that the company should just find out a reliable manufacturer in Taiwan or Malaysia and outsource the manufacturing and sell them under Godrej TV brand in India.

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