Reliance Fresh is now an independent entity spun off of RIL. The new business strategy indicates that the company is planning to make its food vertical end-to-end business with a fresh impetus on all its categories – fruits, vegetables and private label FMCG brands.
The company is determined to sell fresh fruits and vegetables despite protests in backward states of Uttar Pradesh, West Bengal, Orissa etc. Reliance Fresh has introduced its own brands in categories such as milk and ghee.
Reliance started by a conservative Gujarati family – Ambani has kept the meat business out of Reliance Fresh brand and is being handled by “Delight” brand of stores. The entire operations of Delight are handled separately – from sourcing to distribution to retailing as the Chairman, Mukesh Ambani himself is a strict Vegetarian.