Benetton Sales Rock in India

United Colors of Benetton popularly known as UCB clocked a 57% rise in sales in India in 2007. The Benetton board has identified five priority growth markets – India, Turkey, East Europe, China and Mexcio.

There are close to 140 UCB stores in India, probably one of the largest store base for UCB. Benetton’s average bill in India is close to Rs 1,500 [$38]. Upto 95% of the merchandise is sourced locally but has to meet the UCB’s stringent quality and design standards.

UCB is in the midst of rolling out specialized stores for Kids and Lingerie for Women. The Lingerie stores will retail under the brand name – Undercolors. The first two stores are open for business in Delhi NCR and Mumbai as pilot projects.

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