Tata Home – Steinhoff + ITC Lifestyle

Tata Group which tasted the success of retailing with foreign partner in Tata Croma [ Consumer Durables and Electronics retailer] is said to be in talks [not confirmed] with Steinhoff International to setup Home Decor and Furniture retail stores in India under the brand name – Tata Home. Currently Pantaloon’s Home Town and Hero Groups Oma Home Decor are the big organized retailers in this sector apart from smaller ones like Style Spa [Gautier] etc.

Tata Home plans to setup stores mostly in Tier-I cities and each store is expected to be atleast 50,000 sft large.

In a separate development, ITC’s lifestyle retailing division is on an expansion spree. They plan to setup more Wills Lifestyle, John Players and Miss Players stores across India. It also wants to create a stronger brand name for Wills Lifestyle. Mr. Atul Chand, VP Sales said,

We want to make the Wills Lifestyle brand more upscale, international and personalize the experience for the customer.

They plan to add 150 stores taking the tally to 400 by end of FY09.

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