Pantaloon’s eZone plans Ambitious Expansion

eZone Retailer of Electronics in IndiaFuture Group’s Electronics and Consumer Durable retailer eZone with turnover of Rs 750 crore [$185 mn] has lined up an ambitious expansion plan and is expecting to touch Rs 2,500
crore [$600 mn] turnover by 2010.

eZone opened its largest concept store in Bangalore. Mr. Manoj Kumar, CEO said,

This specialty retail has been growing at 30-40% YoY. The store takes the product experience to the next level, both for manufacturers and customers.

eZone concept stores are typically spread on 30,000 sft area and retails over 6,000 products and 250 brands of Indian and International electronics. If you walk into the Bangalore eZone, you will see 4 dedicated zones – Home Zone, Liberation Zone, Experience Zone and Future Zone.

Currently, their are 37 eZone stores 23 of which are standalone. Pantaloon retail plans to open concept stores in Chennai, Hyderabad, Mumbai and Kolkata. Each of them would entail an investment of Rs 10 crore.

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