Spencers Brand + Supply Chain Consolidation

With the retail dust settling down, companies have realized to look at their bottom line. RPG Group’s Spencer’s retail format is all set to consolidate 5 of its brands – Spencer’s Hyper (30,000 to 75,000 sq ft) Spencer’s Super (8,000-15,000 sq ft), Spencer’s Daily (4,000-7,000 sq ft), Spencer’s Express (1,000-1,500 sq ft) and Spencer’s Fresh (1,200-2,000 sq ft) into just two – Spencer’s Hyper and Spencers (3,000 to 15,000sq ft)

The company is refurbishing its existing 373 stores which will fall under the new brand identity – Spencers and 27 large formats under Spencers Hyper. One of the main reason for brand consolidation was the confusion it created amongst customers. These two brands will have uniform service level, look and feel. RPG also plans to consolidate its supply chain for both the formats under one common business unit.

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