Birla + DKNY in Talks for Partnership

DKNY RetailAfter being unsuccessful twice with Diesel and Armani, Birla Retail is trying to be lucky third time with American Fashion retailer DKNY [Now with Louis Vuitton Moet Hennessey – LVMH]

Madura Garments is already an established player in Lifestyle retailing in India with brands such as Louis Phillipe, Van Heusen, Peter England etc. DKNY operates 70 stores under the brand Donna Karan and DKNY. Madura’s team is slated to meet for talks with LVMH in New York in July.

Vikram Rao of Birla Group said,

Madura’s strategic intent is to expand international portfolio. We are exploring opportunities in this direction. So far, we have not signed any agreements with any brands.

DKNY is likely to carry a s super-premium brand tag in India when launched. DKNY offers wide range of apparels ranging from intimate womens wear to menswear, kids wear and accessories.

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