Office1Superstore – a JV of Indo Rama Retail and and US based Office1SuperStore catering to the office and stationary needs of second fastest growing corporate sector in the world will depend on Franchisee model for expansion.
The company plans to open 200 stores by 2011 with an investment of Rs 250 crore. Currently they operate around 10 stores and are looking to add company owned as well as Franchisees. They plan to create a brand and change the way people look at servicing their office, school, college and home supply requirements with latest in stationery and office products. Company plans to have most of its stores in Central Business Districts or in the vicinity of Corporate Parks.
Mr. Srivastava, COO of Indo Rama Retail said,
Our store size range from 300 sft to 3,000 sft and above which can house a wide range of SKUs from stapler pins to office cubicles. A franchisee can invest according to his SKU requirements.
The company will source merchandise from China. Apart from in-store retailing, the company plans to go for catalogue based retailing.