Reliance Vimal – Kolkata Big Bang Launches

RIL’s first and oldest Retail brand Vimal which underwent major transformation has launched its first Premium Franchise retail store at N.N. Dutta Road, Tollygunj, Kolkata. The shop will offer a never before experience to the executives in Kolkata with premium shopping feel and enhanced facilities, such as custom tailoring and styling.

We have been informed that Vimal is also opening five SIS (shop-in-shop) in Khadims-Egaroo, Kancharapura – 2nd Sept, Khadims-Egaroo, Bhawanipur – 3rd Sept, Khadims-Egaroo, Howrah – 4th Sept, Regent Fashion, Barasat – 5th Sept and Regent Fashion, Haldia – 6th Sept 2008.

Mrs Nita Ambani, said,

We are all very proud of this moment of reviving the Vimal brand and offer consumers in Kolkata a brand which will once again regain the market leadership it enjoyed and top of the mind recall.

This is a real good move few weeks ahead of the Durga Pooja, a big festival in Bengal. You can read more about Vimal’s sub-brands – Vimal Red, Vimal White and Vimal Black here.

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