It is well known perception amongst retail fanatics that Mukesh Ambani and Kishore Biyani are arch rivals. However, to cool the stand off, Indus League Apparels, a company in which Kishore’s Future Group has bought majority stake plans to enhance relation with Reliance Retail.
Indus League is founded by Ms. Rachna Aggarwal. Indus has launched the Contra brand via Reliance and Private Club through Big Bazaar. The company now plans to launch casual denim and two formalwear brands for men to be sold exclusively through Reliance Hypermart and Big Bazaar formats. The denim is likely to be branded as J Walk and Big Bazaar is the only authorized point of sale.
Indus is also in talks with French brand, Daniel Hechter which is launching next year in India under an exclusive deal. Daniel Hechter will be sold through Shoppers Stop and Lifestyle.
Reliance Retail has a subsidiary, Reliance Brands which is licensing global brands to market in India. Will Big Bazaar or Pantaloon Retail opt-in for any of these ?