Zara – Hola Trent – Adios to DLF

Spanish Apparel brand Zara is all set to bid good bye to beleaguered real estate company DLF as it will embrace Trent. Trent has pipped DLF for the second time now, the first instance where Arcadia dumped DLF.

The Tata’s seem to find success in copying Mukesh Ambani’s business model. At first in the Telecom venture [abandoning partnership in Birla AT&T, Tata and going solo in CDMA] and now in Retail 🙂 In line with Reliance Retail’s policy of forging JVs with foreign partners, Trent and Zara will form a JV, where the former will hold majority stake. They plan to focus by opening stores at high-traffic locations.

Zara is a part of $15 bn Inditex group which operates world class brands such as Massimo, Dutti, Pull and Bear etc. Zara’s business success has been mainly due to itsdirect control over most stores it operates, the same is expected to happen in India as well.

Related Reading:
Trent scouting for Global Premium Apparel Retailer
Trent – Sisley JV in India

One thought on “Zara – Hola Trent – Adios to DLF

  • October 3, 2008 at 10:33 am

    I would like to differ on the view point that Tata’s are following Reliance’s strategy, they have been in retail for quiet some time, and this actually is a smart move, and DLF, has more to worry about with the real estate in the monitor now.


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