Bharti Wal-Mart promoted neighborhood supermarket format – Easy Day Retail has introduced 8 private labels of World’s largest retailer Wal-Mart in India including Great Value and George. The JV has also introduced these labels in Hypermarket format Best Price Modern Wholesale as well as mini Hypermarts Easy Day Market. This means small Kirana retailers purchasing from Cash-n-Carry format will sell these global brands in their stores as well thus giving Wal-Mart a bigger reach 🙂
To the company this essentially means reducing the learning curve and cushioning its bottomline as Private Labels offer higher margins and lesser overheads. Currently Bharti WalMart derives 15-20% sales from private labels and hopes to touch 30%.
Here is Pantaloon Retail / Future Group’s Private Label Strategy.
Shoppers Stop – Private Labels