Accessory Line from Peter England
Monday, October 22, 2007
It can never get better than this - every business house is fighting to roll out contemporary in fashion to woo the brainy Indians to look smarter and be well dressed.Peter England has launched accessories in Footwear, Belts, Eye wear, etc under the brand name - Elite. Elite was launched in India's favorite retail city - Bengalooru, just last week. Peter England has always been the mid-priced brand and upon expansion the company doesn't mind spinning of Elite as an independent brand. Elite is expected to bring in 10% of the revenues for Peter England.
In the next 3 years Peter England plans to launch 10 flagship stores with the first one already open for business in Bangalore. Peter England is currently a mens wear. It plans to venture into Womens wear and kids wear as well and then roll out Peter England family stores.
