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India Retail News.

Retail Brands and Marketing Update

Terry Towels and Bed Linen - Lakshmi Cotsyn

Tuesday, October 23, 2007

Gone are the days of expensive Terry Towels meant exclusive for the affluent Indians or for Bollywood actress. Even Aam Admi can now afford the same to get a taste of modern living.

Shri Lakshmi Cotsyn is all set to enter Teryy Towel and Bed Linen retailing in India by opening exclusive stores. Some stores will be company owned and the others operated by franchisees. The company is using its existing dealer network and inviting them to invest upto Rs 1 crore to setup an exclusive retail outlet for Shri Lakshmi.

The products will be priced in mid to value range and a discount format for some stores. The first store will come up in Delhi followed by stores in Ludhiana, Chennai, Chandigarh and Kanpur.
Written by Retail Analyst, 9:12 PM

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