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India Retail News.

Retail Brands and Marketing Update

Miss Sixty and Killah hitting on Mukesh Ambani

Tuesday, December 11, 2007

Italian fashion brands are hitting on prospective World's richest man and projected India's largest retailer - Mukesh Ambani. Reliance Retail's subsidiary, Reliance Brands is all set to bring home the Italian fashion Sixty Group and introduce brands like Miss Sixty, Energie, Killah and Murphy & Nye.

It is said that Renato Rossi-led design company is expected to have a 51% stake in the venture while Reliance will hold 49%. The JV is likely to open 56 exclusive high end stores in 3 years and will be mostly company operated. Mr. Darshan Mehta is likely to head this venture for Reliance Retail.

Sixty group is a $900 million designer brand with presence in 100 countries. [Left you can see a model for Miss Sixty on the ramp IN NY City Fashion Show]
Written by Retail Analyst, 5:04 PM

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