Mall Managers Trying to Increase Footfalls
Thursday, November 29, 2007
It is a good thing that retailers and mall owners are equally interested in wooing consumers to their malls, offering variety of innovative means, products and discounts.In a survey we found the following interesting mechanisms employed by some malls to attract more foot falls.
- Select Citywalk, a high end mall in Saket, New Delhi plans to offer concessional taxi services to its customers. They also plan to launch a loyalty programme.
- Unitech will start bus service to fetch customers to the mall from Jan-2008. They also plan to launch a Gym in Noida Mall along with Coffee Shop and Hypermarket. Goal is to convert the consumers of Gym into customers of Coffee shop to have breakfast or shop at hypermarket.
- Parsvnath Developers is toying with the idea of having banks, payment centers for telecom services, insurance, medical stores and health clinics.
- Central Mall in Bangalore charges you for the parking which can be adjusted against shopping at any outlet including Cafeteria
- Ambience Mall in Guragon is planning to reimburse customers who might have paid toll on their way to the mall
Related Reading:
Women Only Stores Vs Women and Kids Malls
FootMart - Shoe Factory to Quadruple Stores
Wednesday, November 28, 2007
After the opening of Reliance Footprint, FootMart Retail, a joint venture between Liberty Shoes and India's largest retailer - Pantaloon Retail India Ltd have announced a massive expansion plans. FootMart retails shoes and accessories under the brand name Shoe Factory. The company plans to infuse Rs 80 crore to open 60 more stores by the end of2009 taking the total to 80. The proposed stores will come up in the following cities - Ahmadabad, Agra, Hyderabad, Ghaziabad, Jaipur, Lucknow and cities over 10 lakh population.Mr. Anupam Bansal, Director, Liberty International said
Shoe Factory, owed to its value for money line-up proposition, has been very well around the country. Going forward, we would rapidly expand the brand and intend to have as many as 80 Shoe Factory outlets on PAN-India basis. Our vision is to become a Rs 200 crore company by 2009-10.The company may also open new format stores under the brand name - Paris to retail exclusive brand shoe labels. The Paris store format is run on a pilot basis in Kolkata.
Great Kabab factory Heading Overseas
Tuesday, November 27, 2007
Mid November we had an exclusive coverage on Indian Garment retailers ambitious overseas expansion plans. Now we have another great story - The Great Kabab Factory, [TGKF] restaurant chain heading to the Gulf.The Great Kabab Factory started as a special restaurant within Radisson hotel in New Delhi. It was an instant hit and the hotel management decided to open another outlet in Noida. You got the same good kabab at lesser price and everybody flocked to it and thus began the specialty restaurant chain.
The company plans to setup 10 outlets in Bahrain, Dubai and Muscat by 2008. Ms. Ashna Kapur, Director of TGKF said,
TGKF brand has been very well received within India, which motivated us to st shop abroad. We are quite aggressive on our expansion in the overseas market and are targeting to open atleast 10 restaurants in the region by the end of next year.The company is also planning to venture into the lucrative European and American market besides Nepal, Bangladesh and other neighboring countries.
Tanishq to enter Specialty Retailing
Monday, November 26, 2007
Tata group promoted Tanishq is now looking at luxury retailing with its Diamond collection and luxury store concept. The demand for high end jewellery is growing and Tanishq's new stores will be set in specialty mall to cater to this segment. The company is already using its current stores as testing grounds for this venture.V.Govind Raj, VP Titan Retail said,
We are looking at high-end stores which will be bigger and more lavish. It will be a whole new experience for consumers looking at expensive jewellery.Luxury jewelery market accounted for 27% of the organized jewellery retailing in India. While Tanishq's high end stores will look at luxury retailing, Gold Plus chain will be focused to tap the lower-end of the market.
Which way DLF will bite - Wendys or Burger King ?
Sunday, November 25, 2007
Owning prime properties across multiple cities in India ? Opportunities come knocking to your doorstep. Retailer are standing in queue outside DLF's K.P.Singh's office offering him retail opportunities.DLF has had talks with Burger King and Wendy's quick service restaurants. Both the burger chains are serious about getting a share in the Indian market. Burger King has approximately 11,000 outlets of which 90% are owned and operated on franchisee model. So also Wendy's has 6,000 restaurants worldwide operating on the same model. Burger King is hungry for growth in emerging markets and wants to cut a deal ASAP.
Insiders are saying that DLF may end up being the master franchisee for Burger King in India. DLF is at a great advantage due to the prime commercial properties it owns as well as its deep pockets for investment. Most Quick Service Restaurants have put off their Indian plans due to the 30-35% of their top line towards real estate. However, McDonalds which entered India years ago is doing well and may lose some customers to BK when the latter starts operations in the Indian market.
Travel Tours Franchisee Opportunity
Saturday, November 24, 2007

The world has become a small place. Travel Tours, a Bangalore based with 30 year of experience in the Travel Industry is on a rapid expansion mode. The company is seeking Franchisees all over India, Big and Small Cities / Towns.You can cash in on the Travel boom with minimum investment as Franchisees will be supported from all levels by the company and can depend on them for operational strengths, technology in travel management and product marketing. All you need is a small area of 600 sft at a good location [need not be the most prime location of your town / city] and the drive to make it happen.
Sounds interesting ? Reach them and tell them that you heard about them on OmRetail.com and avail a great package. If you are located in Western / Southern India, call Ashwin at 99454-29273. And if you are in Northern / Eastern India call Praveen at 98115-59203.
US Pizza wants more Indians to have Pizza
Thursday, November 22, 2007
US Pizza, Bangalore/Bengalooru based company is planning a rapid expansion to help Indians develop the taste of Pizza.Expansion will begin in the Southern and Western regions where it will increase its existing outlets from 60 to 100 by Mach-08.
The company is opening flagship outlets in all state capitals and Tier-I cities across India. These outlets will offer variety of Salads, Pizzas, Pastas and Soups. They will also offer 360-degree entertainment than being mere restaurants. It is a status symbol in most urban areas to host kids birthday and other celebrations at fast food joints, especially Pizza and Burger chains. Some centers are likely to have a dedicated DJ.
Worldwide Pizza is a fat food apart from being fast food, US Pizza is investing in R&D to make its menu healthier so that its customers can always come back for more.
Lifestyle Brands In Great Demand
Wednesday, November 21, 2007
VF Corporation, which has a joint venture with Arvind Brands a wholly owned subsidiary of Arvind Mills is planning to introduce more Lifestyle brands from global portfolio in India.The VF Arvind Brands have popular retail brands such as Lee, Warngler, Nautica Jansport and Kipling in India. VF is bullish about India's growth and now plans to introduce Northface, Vans, 7 For All Mankind and Napapipjri.
Mr. Kanchan Pant, MD of VF said,
The critical area of growth would be retail expansion. We will look at getting a robust and expanded distribution going. We will also scale up brand equity. Although we have solit foundation already, there is scope to grow our business.Arvind Brands has recognized the appetite of apparels in Tier-II Indian cities and non-urban areas. They see a big opportunity for their brands in such areas and is all set to cash in on the boom.
Related Reading:
Wrangler Girl Exclusive Jeans for Indian Girl
Lee Jeans Concept Stores in India
Women Only Stores Vs Malls - Case Study
Monday, November 19, 2007
We conducted a study about Women Only Stores Vs Malls in India and here is a brief report on our findings.Indian retailers have found out what the Women want and hence they are creating dedicated spaces to woo the Lady shopper. "W" Womens Wear brand was the first one to enter this vertical in 2002. Currently it has 40 stores and is growing strongly. It plans to double the number of stores by end of 2010.
The demand for comfortable stylish yet affordable women's wear is on the rise. Today's woman needs a wardrobe that's stylish, international and yet suits her needs. Brands such as Reebok Women, Miss Players and Van Heusen Women are trying to befriend women while Provogue Lifestyle is also conceptualizing the launch of women only stores. Thus the success of Women only stores is witnessed in the Indian retail market.
Now we also studied on why Eva Mall promoted by Bangalore based Prestige group converted it from Women & Kids only mall to Neutral brand. The concept of niche mall was ahead of its time and there was simply not enough market for it. Adding to Eva Malls failure was the fact that it did not have a strong anchor tenant to pull only the women into the mall.
Reliance Footprint - Multibrand Footwear Format
Reliance Retail which recently launched Reliance Jewels has now ventured into footwear with th launch of Reliance Footrprint stores in Bangalore and Hyderabad.
The 10,000 sft stores are spread across three floors that houses the men's, the women's and the kid's in separate floors. The size of this market is Rs 15,000 crore and 40% of it is already in organized retailing.Mr. G.Shankar, CEO of Reliance Footprint said,
Footprint has a 20:80 ratio of private label footwear to other domestic and international brands. The company has created footwear private labels such as Viviana, Tosca, Mancini and Monza for occasions ranging from casual, formal to party and sports.The company sources 90% of private labels from manufacturing units in Chennai and Agra.. Apart from those, it also stocked Reebok,Adidas and Hush Puppies.
Next Retail Plans Inorganic Growth
Sunday, November 18, 2007
Next Retail, promoted by Dhoot family of Videocon is planning to acquire regional players in the retail space. The company recently bought Planet M chain of stores from Bennett & Coleman Co. Next currently has 300 outlets and plans to add IT, Mobile and Music Hardware.Mr. Raman.K.S, MD of Next Retail said,
We are ready to take in regional players who want to join us. These could be players who have products related to our category such as mobile stores and IT related chains. We will maintain the identity of our acquired retail brand. In fact in places where we have large formats we will add their brands and dedicate separate floors to retail their products.Next will add more consumer durables at Planet M stores. There would be expertise provided by them in the Music Hardware space. The 10 Plugin stores have retained their brand identity. Next retailer is the leader in its category, mostly grown by inorganic ways. Next retail has set goal to build its own private label which it will sell to other retailers as well.
Lee Plans Concept Stores
Lee is toying with the idea of concept stores - i.e build a theme and convey a certain brand ethos to enhance shopping experience.Lee opened a boutique store in Greater Kailash, Delhi targeting the elite Lady shoppers. This store conveys an uppity attitude and celebrates snobbery right from its diamond studded signage to store interiors with modern furniture, plasma television and foot massagers.
The Lee store in Bangalore is all about Vintage meets contemporary and the Pune store is all about Youth. The Ahmadabad store will be pitched as Buddy Lee.
Mr. Jain, Business Head, Lee said,
Concept stores give consumers a complete brand experience and convey the values and lifestyle imagery of the brand. These large concept stores bring all the images of the brand unlike large retail outlets which just stock and sell our products.Lee in India is in venture with VF Arvind Brands which is on a big revamp of its retailing strategy. Lee had also tried Bluecast Mobile Marketing in India earlier this year.
Garment Brands head to Foreign Turf
Saturday, November 17, 2007
When Indian companies can cater to the needs of foreign brands, why not go and market own brands is the question many young executives asked at the boardroom. They were given the green signal and hence 4 brands are all set to operate/operating on foreign turf.Arvind Brands' Arrow is already present in West Asia and Africa, Excalibur is present in West Asia and will now be taken to Africa. They also plan to launch their oldest and premium denim brand Flying Machine in the United States and Europe.
Another denim brand SPYKAR is now moving towards becoming casual wear lifestyle brand in London where it will open 3 stores. It already has presence in Melbourne, Australia.
Aditya Birla company, madura garments is planning to open exclusive stores in East Africa, West Asia, South Asia and South East Asia. The company is looking for local partners in those countries. They plan to promote Louis Phillipe and Peter England brands.
Royal Classic owner of ClassicPolo and Swiss Club brands is planning to foray into Dubai, Malaysia, Singapore and Hong Kong.
Global Fashion Houses to Source from India
Friday, November 16, 2007
Diesel's arm K-Bit has set up a domestic arm in Chennai to increase its exposure in the Indian market. Diesel has split its operations in sourcing headquarters of Hong Kong thus leadint to speculation about India plans. [India is likely to be be sourcing head-quarters for South-Asian operations]. Hugo Boss is said to have several talks with Madura Garments and Pokarana Fashions. Liz Clairborne is already sourcing with a small base from Bangalore is likely to expand the same.
German kids wear brand Kanz, Ireland's largest linen manufacturer Baird McNutt and Finish company Ahlstorm are all buying into Indian garment and textile story. It is believed that India will be able to replace the level of garmenting sophistication seen in European markets like Italy.
With special incentives in the Indian SEZs for exporters and availability of world class talented pool is prompting these companies to look at India.
Only Vimal - The Comeback
If you are an Indian, then I am sure you are aware of the "Only Vimal" brand that made waves in the Indian fabric market in the 1980s. With Dhirubhai Ambani, hungry for growth, his eldest son and visionary, Mukesh Ambani designed and executed the blueprint of Reliance to get into Petrochemicals and Petroleum helping the company make $3 bn in profits every year :-)With retailing becoming the core of Reliance's emerging businesses, Mukesh decided to revamp the existing Vimal brand and launched it pre-diwali in exclusive outlets across India.
The sailing may not be as smooth as expected and the company may have to test some rough waters too. Competitors like Raymonds say that sub-brands within Vimal [Red, White and Black] may create confusion amongst shoppers. Also since this is the first time that Vimal is being sold in Ready to Wear segment, the company doesn't have a credible positioning.
However, sources from Vimal are quick to retaliate by saying that the Vimal is innovative and premium but still at affordable pricing to the Indian consumer. Vimal always meant fashion for everybody and never for one targeted segment. Vimal si all about young, contemporary and vibrant looking.
The brand will retail through 24 new flagship stores being added along with 200 franchisee owned outlets. Reliance Mart and Reliance Trendz will also retail the Vimal collection. For business opportunities, you may contact Reliance directly.
Metro to Source more from India
Thursday, November 15, 2007
One of the benefits of letting giant foreign retailers to operate in India was under the expectations of them sourcing more from India for their global operations. The strategy has seen the light of the day with German wholesale retailer METRO deciding to hike and scale up its sourcing from India.Metro Group Buying a group company of Metro is set to source Food, Basmati rice and Dairy products from India to be sold in Europe and other Asian countries. Mr. Martin.D, MD of India said,
The opportunities in the export of food category is immense as India has the advantage of producing organically grown food products and has vast agricultural diversity. We plan to source food products like nuts, spices, fruits & vegetables, basmati rice and diary products. Suppliers have to give us the volume we need for exports. Once suppliers become comfortable with the METRO way of doing business we will find opportunities for them to supply into the entire METRO sales network which operates in 31 countries.METRO is all set to expand in Punjab next year. So far the company is growing very slowly in India.
Diwali Shopping Hit a new High
Wednesday, November 14, 2007
Diwali Shopping hit a new record this time. It was really anticipated with the booming economy. In the consumer durables sector, we have inputs from LG India which said that they have recorded between 37-40% higher sales compared to last Diwali. High end LCD TVs and Washing Machines were the hot selling products in the Metros. Some stockists even ran out of stock.A Maruti dealer in Delhi sold 140 cars through 2 of his dealership outlets, a new all time record for Maruti Suzuki India. Honda clocked highest sales of 40 cars in a single day. GM India said that this month had the biggest retail sales ever and most of them are extending the offering until the end of November to achieve new record. Bike sales also hit a new high at 45,000 bikes being sold on a single day.
We should congratulate Amul for changing the mindset of Indian consumer. They have migrated them from Sweets/Mithais towards chocolate tradition. They recorded 30% higher sales and sold 2 Lakh gift packets of Chocolates.
This reminds me of the Thanks Giving sales in the US, which marks the beginning of the shopping season. Retailers wake up, India has atleast 500 million middle class citizens who want a change, chalk out big retail strategies in India to cash in 0n the last economic boom in the world.
Carrefour opts for Cash &Carry Format
$130 Billion French retailing giant, Carrefour is expected to go all alone into the wholesale Cash & Carry retailing in India. Previously it had talks with Bharti Airtel and many other Indian companies but the deal hasn't gone through. It is believed to be still in talks with DLF.
Sources indicated that Careefour wants to take a wait and watch approach unlike its American counterpart, Wal-Mart which has joined hands with Bharti group. By going into the wholesale B2B market, Careefour will not attract any political or activists opposition.
Careefour wanted a slower roll-out in India which was not acceptable to Indian partners, thus the Cash & Carry business as an interim arrangement to get a footing into one of the fastest emerging economies of the world.
Sources indicated that Careefour wants to take a wait and watch approach unlike its American counterpart, Wal-Mart which has joined hands with Bharti group. By going into the wholesale B2B market, Careefour will not attract any political or activists opposition.
Careefour wanted a slower roll-out in India which was not acceptable to Indian partners, thus the Cash & Carry business as an interim arrangement to get a footing into one of the fastest emerging economies of the world.
Open 100% FDI - Mattel
Tuesday, November 13, 2007
Mattel Inc, America's largest toy maker is asking the Indian government to open 100% FDI in toys retailing. Toy companies grow with the growth in retail sector.
Mr. Chris Willson, VP of Mattel said,
Mr. Chris Willson, VP of Mattel said,
We need to grown. In the long term we see India as a potentially very-very large market. The problem is local retailers' operations are relatively small in comparison with foreign players.Mattel entered India with Blowplast [You maybe aware of the Leo Mattel brand, it was from this JV]. But the JV was called off after Blowplast failed to meet quality standards of Mattel. Since then Mattel is dealing with Indian retailers on its own but is unhappy that it can't setup its own stores.
Reliance to Co-Brand Vimal
Saturday, November 10, 2007
Mukesh Ambani's Reliance Industries which launched the revamped Vimal brand is now planning to co-brand the same. Mr. Anand Parekh, president of RIL Textile business said,
The company is also planning a complete revamp of its furnishing brand - Harmony. Mr. parkeh added,
A lot of appareal sitting in our stores and exports have been inspired by Italian designers. Now this can be consolidated further with the possiblity of a co-branding initiative. The collaborator can provide technical assistance.We already know that Vimal's most premium brand - Vimal Black is inspired by Italian designer, Maurizio Bonas.
The company is also planning a complete revamp of its furnishing brand - Harmony. Mr. parkeh added,
All this time we have not leveraged the Harmony brand because the Indian consumers are fickle with regard to furnishing fabrics. They are more led by colors, designs and discounts not necessarily by the quality of the products. We are currently evaluating on how to build volume into this business.The company is alooking at various avenues to expand its processing and finishing facilities for fabrics in collaboration with a player based in western europe.
Straps Lingerie - Inviting Franchisee
Wednesday, November 7, 2007
The retail revolution in India has touched every corner including Lingerie [Indians are conservative, but yet the Men are very understanding when it comes to their Women's comfort and needs] - You have to have 700-1,000 sft of prime retail area in malls or upmarket place and must be willing to invest Rs 25+ lakhs.
- Do not won retail space ? No problem. You should be willing to invest Rs 30+ lakhs and willing to be a strong team player to grow the business
Allen Solly + Van Heusen look for sub Brands now
Tuesday, November 6, 2007
Aditya Birla Retailing has ambitious plans for the smart and hardworking Indian youth. Last week we had reported their introduction of Lp a sub-brand of popular Louis Phillipe brand. Now its time for Allen Solly and Van Heusen.Allen Solly Young will be unveiled very soon and will retail through big stores in Delhi, Mumbai and Bangalore. Similarly, Van heusen's "V" will now retail leisure wear for youngsters. V will be the fashion brand and will have approximately 10 stores in a year.
Mr. Ashish Dixit, President, Madura Garments, said,
We are seriously looking at youth and women as a business. There is a good market for lifestyle dressing and we forsee significant growth by addressing the youth market.Allen Solly, Van Heusen and Loui Phillipe are part of the MG Lifestyle segment of Aditya Birla Nuvo.
Gitanjali's Big Lifestyle Retail Plans
Monday, November 5, 2007
The Gitanjali Group is planning a big leap into Lifestyle retailing. The company wants to be present in 6 different formats,- Just Cuts - Salon
- Greggio - Silverware
- Bezel - Watches
- Gitanjali Jewellery
- Gitanjali Fashion - Apparels
- Gitanjali Lifestyle
Mr. Gaurav.M, MD Gitanjali Lifestyle said,
The stores will be spread over an area of 5,000 sft to 15,000 sft, the luxurymall will come over an area of 80,000 sft to 150,000 sft. We will be spending around Rs 150 crores overall, which will be sourced through amix of internalaccurals and debt.The company plans to open 50 stores each of Just Cuts, Gitanjali Jewellery and Gitanjali Fashion. Opening of 25 Bezel stores, 10 Greggio Argento stores and 5 luxury Gitanjali Malls by 2010 is on the cards. The luxury malls will not only house its own brands but other luxury brands as well. They will also have restaurants, spas and designer products for the elite class with taste :-) The company is initially focusing on ownership model before moving to the franchisee model. They have plans for 50:50 ownership-franchisee kind of business model in future.
A V Birla More Retail Opens 15 Stores
Sunday, November 4, 2007
Aditya Birla Group promoted retail venture in the supermarket format, More Retail opened 15 stores in AP most of them at Hyderabad. They are not new openings but renovated and refurbished stores of Trinethra Retail which the Birlas took over earlier this year.
Mr Murti, COO of More Retail said,
Mr Murti, COO of More Retail said,
In all we are planning to setup 150 stores or so in the coastal region and parts of Rayalasema and 150 more in the rest of the state by the end of this financial year. In Karnataka we are starting from Mysore.To establish one supermarket store it costs anywhere between Rs 40 lakh to Rs 90 lakh. Aditya Birla group has set an ambitious target of investing Rs 15,000 crore in the venture of which they have invest Rs 3,000 crore so far. Aditya Birla group is very well known to divert money from group companies for new ventures :-)
Wrangler Girl - Exclusive Jeans for the Indian Girl
Saturday, November 3, 2007
VF Arvind Brands' Wrangler just a while ago announced the launch of trendy line of jeans for women - Wrangler Girl. This brand will retain the original design but will add a twist for the modern Indian girls with vintage jeans with satin trims, lurex detailing on tees and embroidered denim shirts.The company has roped in upcoming Bollywood actress Jiah Khan as its brand ambassador. Mr. Aidan, President VF Brands Asia-Pac said,
India is a very important market for VF corporation. With the launch of Wrangler Girl the intent is to communicate with the Indian girl consumer who knows exactly what she wants both in terms of fashion and style.VF Arvind Brands must advertise and try to get feedback from Social Networks such as SunsilkGangofGirls which are the best hang out places for Indian girls.
Spencers Electronics from RPG Group
Friday, November 2, 2007
RPG group's answer to Tata Croma and Reliance Digital is Spencer's Electronics. The first consumer electronics outlet will open for business on Monday, the 5th of November at Hyderabad.Each Spencer's Electronics store will be minimum of 4,000 sft in size and will stock various consumer electornics goods. Mr. Rakesh Menon, Sr. Vice President of Spencer's Retail said,
To start with, we are planning to open five stores in the south after which we will plan our PAN-India rollout.Other retailing formats in business by RPG group include,
- Books and Beyond
- Music World
- RPG Cellucom
- Spencer's Retail - Hypermarket, Super, Daily and Fresh.
Spencer's is actively seeking business partners for its various ventures and you may touch base with the company. We will open an exclusive Business Opportunities section soon.
Growth of Indian Appareal Market
Thursday, November 1, 2007
The growth in Corporate sector is directly fueling the growth in Indian mens and womens appareal amrket which will touch Rs 56,000 crore and Rs 43,500 crore respectively, by 2009.
Source: Ernst & Young Textile Digest, 2007.



