Godrej TV in Living Room ?
Thursday, February 7, 2008
In the silicon valley its a fight between Apple Inc and Microsoft to get a slot in your living room through IPTV. However in India, consumer durables company Godrej which entered your kitchen [Refrigerator, Microwave Ovens], bed-room[A/C], bathroom[Washing Machine] now wants to be present in your Living Room - Plasma and Color Television.Mr. George Menezes COO Appliances Division said,
We are closely evaluating the possibility of entering the television segment both in the premium and mass market segment. Being a home grown company we want to design technology for the Indian market.Godrej spends just 5% on R&D and the pie should be distributed to all the verticals of consumer durables making it impossible to launch a world class TV on its own. Our analyst adds that the company should just find out a reliable manufacturer in Taiwan or Malaysia and outsource the manufacturing and sell them under Godrej TV brand in India.
