Woodlands to Introduce Formal Brand - Woods
Thursday, February 28, 2008
India's first retail brand of non-formal leather shoes - Woodlands is all set to expand its reach and scale its size and design.The company is doubling its production capacity to cater to the need of Indian market.It has also plans to expand its dealer network by 20% and get into more retail malls across India. The company also wants to woo the Indian consumer with the latest design for which it has hired a design team in Italy. The company also plans to get into formal footwear business under the brand - Woods, to cater to the smart and young executives of corporate India who are its loyal customers.
Apart from shoes, the company also plans to consolidate its retail apparel business for both men and women by launching new products. It has introduced denim range - jeans, jackets and waistcoat.