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India Retail News.

Retail Brands and Marketing Update

Gitanjali Rivaaz jewellery Stores

Tuesday, August 26, 2008

Gitanjali Gems has launched new line of contemporary gold jewelery under the brand name Rivaaz.

Riwaaz is specially targeted at entry level shoppers and pricing is done keeping this point in mind. The range starts from Rs 2,000 to Rs 12,000. Riwaaz is a collection of 18K gold jewelery with Cubic Zirconia in it.

Cubic Zirconia is an artificial stone with look and feel of Diamond but available at mere 1/10th the cost of original Diamonds.
Written by Retail Analyst, 1:16 PM

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